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~person:"Sappington, David E M"
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Sappington, David E M
Wernerfelt, Birger
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To Brand or Not to Brand? A Theoretical and Empirical Question.
Sappington, David E M
;
Wernerfelt, Birger
- In:
The Journal of Business
58
(
1985
)
3
,
pp. 279-93
Persistent link: https://www.econbiz.de/10005728069
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