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Saren, Michael
Möller, Kristian
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The journal of business & industrial marketing
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
2
Do we really understand business marketing? : getting beyond the RM and BM matrimony
Pels, Jaqueline
;
Möller, K. E. Kristian
;
Saren, Michael
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 322-336
Persistent link: https://www.econbiz.de/10009524515
Saved in:
3
Do we really understand business marketing? Getting beyond the RM and BM matrimony
Pels, Jaqueline
;
Möller, Kristian
;
Saren, Michael
- In:
The journal of business & industrial marketing
24
(
2009
)
5-6
,
pp. 322-336
Persistent link: https://www.econbiz.de/10008326547
Saved in:
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