The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Year of publication: |
2010
|
---|---|
Authors: | Möller, K. E. Kristian ; Pels, Jaqueline ; Saren, Michael |
Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 151-173
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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