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Sarstedt, Marko
Asongu, Simplice
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Bargain, Olivier
78
Kapetanios, George
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Journal of marketing analytics : JMA
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1
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
Saved in:
2
Accounting for uncertainty in the measurement of unobservable marketing phenomena
Rigdon, Edward E.
;
Sarstedt, Marko
- In:
Measurement in marketing
,
(pp. 53-73)
.
2022
Persistent link: https://www.econbiz.de/10013448927
Saved in:
3
The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko
;
Bengart, Paul
;
Shaltoni, Abdel Monim
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
Saved in:
4
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
5
Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity
Sarstedt, Marko
;
Schwaiger, Manfred
;
Ringle, Christian M.
- In:
Journal of business market management : jbm
3
(
2009
)
3
,
pp. 185-206
Persistent link: https://www.econbiz.de/10003893703
Saved in:
6
Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
-
2010
Persistent link: https://www.econbiz.de/10008907408
Saved in:
7
Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?
Sarstedt, Marko
;
Becker, Jan-Michael
;
Ringle, Christian M.
- In:
Schmalenbach business review : sbr
63
(
2011
)
1
,
pp. 34-62
Persistent link: https://www.econbiz.de/10008807375
Saved in:
8
Einführung in die varianzbasierte Strukturgleichungsmodellierung : Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS
Schloderer, Matthias P.
;
Ringle, Christian M.
; …
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 573-601)
.
2009
Persistent link: https://www.econbiz.de/10003877245
Saved in:
9
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
10
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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