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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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What really matters in attraction effect research : when choices have economic consequences
Lichters, Marcel; Bengart, Paul; Sarstedt, Marko; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 127-138
Persistent link: https://www.econbiz.de/10011653759
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The time vs money effect : a conceptual replication
Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200
Persistent link: https://www.econbiz.de/10009747169
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The time vs. money effect. A conceptual replication
Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200
Persistent link: https://www.econbiz.de/10010098528