What really matters in attraction effect research : when choices have economic consequences
Year of publication: |
March 2017
|
---|---|
Authors: | Lichters, Marcel ; Bengart, Paul ; Sarstedt, Marko ; Vogt, Bodo |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 127-138
|
Subject: | Asymmetrical dominance | Attraction effect | Context effect | No-buy option | Real payments | Forschung | Research | Zahlungsverkehr | Payment system |
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