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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Testing measurement invariance of composites using partial least squares
Hensler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: International marketing review 33 (2016) 3, pp. 405-431
Persistent link: https://www.econbiz.de/10011487000
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Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206
Persistent link: https://www.econbiz.de/10003893703
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - 2010
Persistent link: https://www.econbiz.de/10008907408
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Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?
Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 34-62
Persistent link: https://www.econbiz.de/10008807375
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Einführung in die varianzbasierte Strukturgleichungsmodellierung : Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS
Schloderer, Matthias P.; Ringle, Christian M.; … - In: Theorien und Methoden der Betriebswirtschaft : Handbuch …, (pp. 573-601). 2009
Persistent link: https://www.econbiz.de/10003877245
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PLS-SEM : indeed a silver bullet
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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PLS path modeling and evolutionary segmentation
Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
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Editorial: Partial least squares structural equation modeling : rigorous applications, better results and higher acceptance
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10009735705