Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sarstedt, Marko"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Structural assessment of marke...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
23
Market research
22
Partial least squares
8
Partielle kleinste Quadrate
8
Statistical method
8
Statistische Methode
8
Structural equation model
8
Strukturgleichungsmodell
8
SPSS
7
Statistik
7
Consumer behaviour
6
Konsumentenverhalten
6
Theorie
6
Theory
6
Marketing theory
4
Marketingtheorie
4
Scientific method
4
Wissenschaftliche Methode
4
Measurement
3
Messung
3
Multivariate Analyse
3
Regressionsanalyse
3
Deskriptive Statistik
2
Evolutionary algorithm
2
Evolutionärer Algorithmus
2
IBM SPSS Statistics 19
2
Kleinste-Quadrate-Methode
2
Least squares method
2
Market segmentation
2
Marktsegmentierung
2
Path dependence
2
Pfadabhängigkeit
2
Stata
2
Statistische Analyse
2
Advertising effects
1
Artificial intelligence
1
Causality analysis
1
Corporate reputation
1
Customer research
1
Data analysis
1
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Book / Working Paper
15
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Lehrbuch
6
Textbook
4
Case study
3
Fallstudie
3
Hochschulschrift
2
Thesis
2
Collection of articles written by one author
1
Einführung
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
more ...
less ...
Language
All
English
24
German
2
Author
All
Sarstedt, Marko
Tadajewski, Mark
80
Sheth, Jagdish N.
68
Kotler, Philip
64
Kapferer, Clodwig
63
Malhotra, Naresh K.
63
Hunt, Shelby D.
56
Homburg, Christian
51
Kind, Hans Jarle
47
Green, Paul E.
45
Kuß, Alfred
43
Etro, Federico
42
Herrmann, Andreas
42
Sutton, John
41
Hruschka, Harald
39
Stähler, Frank
38
Albers, Sönke
36
Vargo, Stephen L.
36
Pepels, Werner
35
Kumar, V.
34
Peretto, Pietro F.
34
Economides, Nicholas
33
Huber, Frank
32
Jones, D. G. Brian
32
Decker, Reinhold
31
Hair, Joseph F.
30
Lusch, Robert F.
30
Schjelderup, Guttorm
30
Lehmann, Donald R.
29
Wildner, Raimund
29
Berekoven, Ludwig
28
Hildebrandt, Lutz
27
Hüttner, Manfred
27
Symeonidis, George
27
Wind, Yoram
27
Bauer, Hans H.
26
Eckert, Werner
26
Ellenrieder, Peter
26
Maclaran, Pauline
26
Skiera, Bernd
26
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Verlag Franz Vahlen
1
Published in...
All
SpringerLink / Bücher
4
Springer Texts in Business and Economics
3
Springer texts in business and economics
3
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Die Betriebswirtschaft : DBW
1
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of targeting, measurement and analysis for marketing
1
Marketing : ZFP ; journal of research and management
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
2
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
3
Market research : the process, data, and methods using Stata
Mooi, Erik
;
Sarstedt, Marko
;
Mooi-Reci, Irma
-
2018
Persistent link: https://www.econbiz.de/10011660640
Saved in:
4
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko
;
Mooi, Erik
-
2019
-
Third edition
Persistent link: https://www.econbiz.de/10011806651
Saved in:
5
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
6
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko
;
Mooi, Erik
-
2014
-
2nd ed.
Persistent link: https://www.econbiz.de/10010393008
Saved in:
7
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
Saved in:
8
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
9
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
10
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik
;
Sarstedt, Marko
-
2011
Persistent link: https://www.econbiz.de/10008856520
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
