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Which Products Are Best Suited To Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes And Intentions
Bart, Yakov; Stephen, Andrew T.; Sarvary, Miklos - 2014
Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...
Persistent link: https://www.econbiz.de/10011426731
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Making Mobile Ads That Work
Stephen, Andrew T.; Yakov, Bart; Sarvary, Miklos - 2013
Persistent link: https://www.econbiz.de/10011426733
Cover Image
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Bart, Yakov - 2014
Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion and it is expected to exceed $62.8 billion by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which takes...
Persistent link: https://www.econbiz.de/10013066328