Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Year of publication: |
2014
|
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Authors: | Bart, Yakov |
Other Persons: | Stephen, Andrew T. (contributor) ; Sarvary, Miklos (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Werbung | Advertising |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 26, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2029496 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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