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~person:"Sattler, Henrik"
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Quasi-franchising : a new mode...
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Brand management
28
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28
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13
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12
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8
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German
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English
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Sattler, Henrik
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
73
Windsperger, Josef
73
Ahlert, Dieter
70
Meffert, Heribert
66
Lafontaine, Francine
65
Huber, Frank
59
Keller, Kevin Lane
59
Alon, Ilan
57
Perrigot, Rozenn
56
Bruhn, Manfred
54
Cliquet, Gérard
50
Balmer, John M. T.
45
De Chernatony, Leslie
44
Merrilees, Bill
43
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
38
Schmidt, Holger J.
37
Bauer, Hans H.
36
Ehrmann, Thomas
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Frazer, Lorelle
29
Dant, Rajiv P.
28
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Schmalenbach business review : sbr
3
Die Betriebswirtschaft : DBW
2
Kohlhammer Edition Marketing
2
Management von Forschung, Entwicklung und Innovation
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kohlhammer-Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
29
USB Cologne (EcoSocSci)
3
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
Saved in:
3
Markenpolitik für Innovationen
Sattler, Henrik
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 315-323)
.
1999
Persistent link: https://www.econbiz.de/10001398393
Saved in:
4
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
5
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
6
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
7
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
8
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
9
Markenpolitik : ein Überblick zum "state of the art"
Bruhn, Manfred
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
2
,
pp. 179-202
Persistent link: https://www.econbiz.de/10001749709
Saved in:
10
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
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