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Does stakeholder engagement pay off on social media? : a social capital perspective

Xu, Weiai Wayne; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 1, pp. 28-49

Persistent link: https://www.econbiz.de/10012005673

Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector

Guidry, Jeanine D.; Saxton, Gregory D.; Messner, Marcus - In: Public relations in the nonprofit sector : theory and …, (pp. 267-280). 2015

Persistent link: https://www.econbiz.de/10010481104

Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment

Harris, Erica E.; Neely, Daniel G.; Saxton, Gregory D. - In: Review of accounting studies 28 (2023) 2, pp. 658-688

Persistent link: https://www.econbiz.de/10014335924

Social Media, Signaling, and Donations : Testing the Financial Returns on Nonprofits’ Social Media Investment

Harris, Erica; Neely, Daniel; Saxton, Gregory D. - 2021

variables, finding that social media substitutes for traditional fundraising expenditures. These results carry implications for …

Persistent link: https://www.econbiz.de/10013213017

Social media capital : conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources

Saxton, Gregory D.; Guo, Chao - In: International journal of accounting information systems 36 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012291574

Does Stakeholder Engagement Pay Off on Social Media? A Social Capital Perspective

Xu, Weiai - 2020

Nonprofits use social media to pursue a broad range of mission-related outcomes. Given the centrality of user connections and social networks on these sites, attaining these outcomes is contingent on first generating a stock of online social capital through investing in online relationships. Yet...

Persistent link: https://www.econbiz.de/10012851517

Speaking and being heard : how nonprofit advocacy organizations gain attention on social media

Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 47 (2018) 1, pp. 5-26

Persistent link: https://www.econbiz.de/10011857475

Tweeting social change : how social media are changing nonprofit advocacy

Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79

Persistent link: https://www.econbiz.de/10010251131

Online stakeholder targeting and the acquisition of social media capital

Saxton, Gregory D.; Guo, Chao - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 286-300

Persistent link: https://www.econbiz.de/10011378454

New dimensions of nonprofit responsiveness : the application and promise of Internet-based technologies

Saxton, Gregory D.; Guo, Chao; Brown, William A. - In: Public performance & management review 31 (2007/08) 2, pp. 144-173

Persistent link: https://www.econbiz.de/10003761913