Nilakanta, Sree; Scamell, Richard W. - In: Management Science 37 (1991) 11, pp. 1503-1506
Swanson et al.'s comment, "Illusive Effects on the Diffusion of an Innovation: A Comment," (Swanson et al. 1991, this issue) contains two major criticisms of our paper (Nilakanta and Scamell 1990), "Effects of Information Sources and Communication Channels on Diffusion of Innovation in a Data...