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Marketing information systems : selected readings
Schewe, Charles D. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000050736
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Management information systems in marketing : a promise not yet realized
Schewe, Charles D. - In: Marketing information systems : selected readings, (pp. 182-186). 1976
Persistent link: https://www.econbiz.de/10002740969
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Marketing information system utilization, an application of self-concept theory
Schewe, Charles D.; Dillon, William R. - In: Journal of business research : JBR 6 (1978) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10002741001
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Marketing the MIS
Schewe, Charles D.; Wiek, James L.; Dann, Robert T. - In: Information & management : the internat. journal of … 1 (1977) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10002741063