The continuing increase in burning fossil fuels over recent decades along with the changing land use have resulted in a … considerable increase in the amount of greenhouse gases (GHGs) which can potentially lead to climate change. Adaptation processes … will become necessary in order to cope with these challenges in the future. Despite individuals’ and institutions …

Usually, marketing communication efforts in the agrifood sector address the end consumers and concentrate on products … branding. However, recent developments in the in agrifood sector challenge this view. The increasing use of biotechnology, the …

Several global developments such as diminishing production resources, limits in the availability of water and the … society towards the conse-quences of the food system‘s activities for social, economic and environmental issues, cap-tured in … the term of sustainability. As a consequence, consumers show increasing interest in the characteristics of food, and in …

with members in a way that retains theirparticipation. Each of these conditions can be verified only if performance of the … feasible tomeasure. While conceptual approaches have been studied in the management literature, this paper considers … in supply chains and networks. The paper offers suggestions on empirical methods forestimation of measures derived. …

companies in the food industry are not ready to support further significant improve-ments. They especially lack the capability … to exchange relevant information in an efficient manner. Since recently, two major developments can be observed from IS … perspective: the spreading of ser-vice-oriented architectures (SOA) as well as an increase in mass serialization (due to public …

The locus of innovation is not the individual firm anymore but increasingly the network in which the firm is embedded …. Hence, in this paper innovation is investigated in the broader context of networks and applied to the traditional food … focus groups and in‐depth interviews in three European countries: Belgium, Hungary, and Italy. In each country, data are …

(universalistic approach). However, starting from a non‐universalisticapproach, the importance of organization’s effectiveness, in …, in turn,influences the relation sustainability between project manager and project team involved in … strength) are reported and measuredby using a 5 point Likert scale. The sample size is still in progress. The first results on …

of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase … firms. At present little information is provided in CrM campaigns onhow much of the sales price is spent on the ‘cause’ by … the companies is too large this could leadto mistrust among consumers once they become aware of this. In the long run …

Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency forconsumers to … move their consumption towards transformed fruits, which are integrated in many food products.Quite commonly fresh fruits … marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …

The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in …