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Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective

Lam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-146

Persistent link: https://www.econbiz.de/10008702698

Why sales reps should welcome information technology : measuring the impact of CRM-based IT on sales effictiveness

Ahearne, Michael; Hughes, Douglas E.; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 336-349

Persistent link: https://www.econbiz.de/10003593796

A multinational examination of the symbolic-instrumental framework of consumer-brand identification

Lam, Son K.; Ahearne, Michael; Schillewaert, Niels - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 306-331

Persistent link: https://www.econbiz.de/10009531449

A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification

Lam, Son K. - 2012

The authors propose a symbolic–instrumental interactive framework of consumer–brand identification (CBI) and explore its predictiveness across 15 countries. Using multinational data, they show that the negative impact of the misalignment between self–brand congruity and perceived quality...

Persistent link: https://www.econbiz.de/10013113611

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252

Persistent link: https://www.econbiz.de/10009736677

The impact of knowledge and empowerment on working smart and working hard: The moderating role of experience

Rapp, Adam; Ahearne, Michael; Mathieu, John; … - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10007278351

A multinational examination of the symbolic–instrumental framework of consumer–brand identification

Lam, Son K; Ahearne, Michael; Schillewaert, Niels - In: Journal of International Business Studies 43 (2012) 3, pp. 306-331

Persistent link: https://www.econbiz.de/10010539097

Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective

Lam, Son K; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-147

Persistent link: https://www.econbiz.de/10008716269

Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness

Ahearne, Michael; Hughes, Douglas E.; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 336-349

Persistent link: https://www.econbiz.de/10007879222

Exploring the dynamics of antecedents to consumer–brand identification with a new brand

Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252

Persistent link: https://www.econbiz.de/10010075600