Why sales reps should welcome information technology : measuring the impact of CRM-based IT on sales effictiveness
Michael Ahearne; Douglas E. Hughes; Niels Schillewaert
| Year of publication: |
2007
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|---|---|
| Authors: | Ahearne, Michael ; Hughes, Douglas E. ; Schillewaert, Niels |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 24.2007, 4, p. 336-349
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| Subject: | Beziehungsmarketing | Relationship marketing | Absatz | Sales | Produktivität | Productivity | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003593796