Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers … (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting … a reference price. Their participatory and innovative nature gives rise to promotional benefits that do not accrue to …

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … performance of these two pricing mechanisms. We show that both mechanisms can be successfully used to endogenously price …

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers … (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting … a reference price. Their participatory and innovative nature gives rise to promotional benefits that do not accrue to …

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish … isolation, but it is less successful as a competitive strategy because it does not drive traditional posted-price sellers out of … the market. Instead, the existence of a posted-price competitor reduces buyers' payments and prevents the PWYW seller from …

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish … isolation, but it is less successful as a competitive strategy because it does not drive traditional posted-price sellers out of … the market. Instead, the existence of a posted-price competitor reduces buyers’ payments and prevents the PWYW seller from …

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish … monopolistic market, but it is less successful as a competitive strategy because it does not drive traditional posted-price sellers … out of the market. Instead, the existence of a posted-price competitor reduces buyers' payments and prevents the PWYW …