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~person:"Schmitt, Bernd"
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Schmitt, Bernd
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Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing
Hofstetter, Reto
;
Bellis, Emanuel de
;
Brandes, Leif
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 705-711
Persistent link: https://www.econbiz.de/10013454717
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