Managing online product reviews effectively
Year of publication: |
2024
|
---|---|
Authors: | Brandes, Leif |
Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-7516, ZDB-ID 2425938-X. - Vol. 41.2024, 1, p. 14-21
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
-
Jung, Jaehwuen, (2021)
-
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn, (2013)
-
Chen, Jie, (2016)
- More ...
-
Brandes, Leif,
-
I know what you did last weekend- or do I? Introducing mental anchoring to the demand for sport
Benz, Men-Andri, (2006)
-
The value of top-down communication for organizational performance
Brandes, Leif, (2014)
- More ...