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~person:"Schneider, Matthew J."
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Schneider, Matthew J.
Iacobucci, Dawn
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing analytics : JMA
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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
Saved in:
2
The median split : robust, refined, and revived
Iacobucci, Dawn
;
Posavac, Steven S.
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
Saved in:
3
Protecting survey data on a consumer level
Schneider, Matthew J.
;
Iacobucci, Dawn
- In:
Journal of marketing analytics : JMA
8
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012296851
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