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~person:"Schramm-Klein, Hanna"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Cultural identity
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Online retailing
Consumer behaviour
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Schramm-Klein, Hanna
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
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Terlutter, Ralf
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9
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Enneking, Ulrich
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Fournier, Susan
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Hill, Ronald Paul
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Schröder, Hendrik
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Foxall, Gordon R.
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Herrmann, Andreas
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Kenning, Peter
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Kirchgeorg, Manfred
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Scherhorn, Gerhard
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Schmitt, Bernd
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Wiedmann, Klaus-Peter
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Arnould, Eric J.
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Diller, Hermann
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Esch, Franz-Rudolf
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Goldsmith, Ronald E.
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Langner, Tobias
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Ozanne, Julie L.
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Rudolph, Thomas
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Silberer, Günter
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Alvensleben, Reimar von
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
1
Source
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ECONIS (ZBW)
6
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1
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
2
How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
3
Interaktive Wertschöpfung durch mobile Services
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 397-416)
.
2015
Persistent link: https://www.econbiz.de/10010531920
Saved in:
4
The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
Persistent link: https://www.econbiz.de/10009748171
Saved in:
5
Kaufkompetenz bei Kindern
Schramm-Klein, Hanna
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 53-68)
.
2023
Persistent link: https://www.econbiz.de/10014423688
Saved in:
6
Handel und Medien : Einsatz und Wirkung traditioneller und neuer Medien im Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 451-472)
.
2009
Persistent link: https://www.econbiz.de/10014562154
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