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~person:"Schramm-Klein, Hanna"
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Schramm-Klein, Hanna
Yan, Ruiliang
25
Heinemann, Gerrit
24
Schögel, Marcus
22
Stern, Louis W.
22
Neslin, Scott A.
20
Anderson, Erin
18
Zaccour, Georges
18
Ahlert, Dieter
17
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17
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17
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16
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16
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14
Sajad Rezaei
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Pei, Zhi
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12
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11
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11
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11
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The international review of retail, distribution and consumer research
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Marketing : ZFP ; journal of research and management
2
Beiträge zu einer Theorie der Logistik
1
European retail research
1
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1
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1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
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1
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1
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1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
19
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1
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
2
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
3
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
4
Multi-Channel-Retailing : Perspektiven, Optionen, Befunde
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
31
(
2002
)
8
,
pp. 450-460
Persistent link: https://www.econbiz.de/10001682615
Saved in:
5
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
6
Multichannel-E-Commerce : neue Absatzwege im Online-Handel
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 467-492)
.
2013
Persistent link: https://www.econbiz.de/10009774605
Saved in:
7
Multi Channel Retailing : Erscheinungsformen und Erfolgsfaktoren
Schramm-Klein, Hanna
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 419-437)
.
2012
Persistent link: https://www.econbiz.de/10009738002
Saved in:
8
Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
Saved in:
9
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
10
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Neus, Florian
; …
-
2014
Persistent link: https://www.econbiz.de/10010373910
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