Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
by Hanna Schramm-Klein and Gerhard Wagner
| Year of publication: |
2014
|
|---|---|
| Authors: | Schramm-Klein, Hanna ; Wagner, Gerhard |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 119-130
|
| Subject: | Multichannel | Retailing | Online Shopping | E-commerce | M-commerce | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction | Vergleich | Comparison |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385222