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Einzelhandel
45
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38
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20
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16
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Schramm-Klein, Hanna
Swoboda, Bernhard
52
Grewal, Dhruv
48
Pantano, Eleonora
41
Rudolph, Thomas
38
Zentes, Joachim
36
Morschett, Dirk
35
Thurik, Adriaan R.
34
Richards, Timothy J.
32
Alexander, Nicholas
26
Fernie, John
26
Dawson, John A.
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Zielke, Stephan
25
Gil Saura, Irene
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Gázquez-Abad, Juan Carlos
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Aithal, P. S.
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Carree, Martin Anthony
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H. R., Ganesha
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Kesavan, Saravanan
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Martínez-López, Francisco J.
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Cheng, T. C. E.
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Fisher, Marshall L.
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Gallino, Santiago
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Khare, Arpita
19
Neumark, David
19
Raff, Horst
19
Sparks, Leigh
19
Wey, Christian
19
Chen, Jing
18
Cliquet, Gérard
18
Das, Gopal
18
Lachner, Josef
18
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2
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
2
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
3
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
4
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Weindel, Julia
-
2016
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011552699
Saved in:
5
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
6
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
7
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
8
Multi-Channel-Retailing : Perspektiven, Optionen, Befunde
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
31
(
2002
)
8
,
pp. 450-460
Persistent link: https://www.econbiz.de/10001682615
Saved in:
9
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
10
Strategic retail management : text and international cases
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003400530
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