Strategic retail management : text and international cases
Year of publication: |
2007 ; 1. ed.
|
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Authors: | Zentes, Joachim ; Morschett, Dirk ; Schramm-Klein, Hanna |
Publisher: |
Wiesbaden : Gabler |
Subject: | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Materialbedarf | Material requirements | Logistik | Logistics | Performance-Messung | Performance measurement |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
Extent: | VIII, 366 S. Ill., graph. Darst. 240 mm x 170 mm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturverz. S. 337 - 361 |
ISBN: | 3-8349-0287-X ; 978-3-8349-0287-0 |
Classification: | Handel ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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