Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schramm-Klein, Hanna"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of online versus of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
45
Retail trade
38
Consumer behaviour
20
Konsumentenverhalten
20
Distribution channel
16
Vertriebsweg
16
Beziehungsmarketing
11
Relationship marketing
11
Deutschland
9
Germany
9
Strategisches Management
8
Brand management
6
E-commerce
6
Electronic Commerce
6
Handelsmanagement
6
Markenführung
6
Online retailing
6
Online-Handel
6
Retail management
6
Strategic management
6
EU countries
5
EU-Staaten
5
Handelsforschung
5
Retail research
5
Handelsmarketing
4
Retail marketing
4
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Customer service
3
Handelsbetrieb
3
Innovation adoption
3
Innovationsakzeptanz
3
Kundenservice
3
Kundenzufriedenheit
3
Logistics
3
Logistik
3
Markenimage
3
Marketing management
3
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
27
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Fallstudiensammlung
6
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
35
German
12
Author
All
Schramm-Klein, Hanna
Burmann, Christoph
96
Swoboda, Bernhard
56
Grewal, Dhruv
51
Städtler, Arno
46
Pantano, Eleonora
44
Rudolph, Thomas
42
Zentes, Joachim
38
Huber, Frank
37
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
36
Esch, Franz-Rudolf
35
Morschett, Dirk
35
Phau, Ian
35
Richards, Timothy J.
34
Thurik, Adriaan R.
34
Melewar, T. C.
33
Tietz, Bruno
33
Keller, Kevin Lane
32
Lachner, Josef
32
Gil Saura, Irene
31
Alexander, Nicholas
30
Täger, Uwe Christian
30
Bauer, Hans H.
29
Diamantopoulos, Adamantios
28
Ahlert, Dieter
27
Rajagopal
27
Teller, Christoph
27
Zielke, Stephan
27
Dawson, John A.
26
Fernie, John
26
Heinemann, Gerrit
26
Hübner, Alexander
26
Raff, Horst
26
Schröder, Hendrik
26
Das, Gopal
25
Gierl, Heribert
25
Gázquez-Abad, Juan Carlos
25
Sattler, Henrik
25
Khare, Arpita
24
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
SpringerLink / Bücher
9
The international review of retail, distribution and consumer research
7
HandelsMonitor
3
Marketing : ZFP ; journal of research and management
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
1
Business & society
1
European Retail Research
1
European retail research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Multi-Channel-Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of retailing
1
Lehrbuch
1
Schmalenbach journal of business research : SBUR
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zukunft im Handel : Studien für die Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
2
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Neus, Florian
; …
-
2014
Persistent link: https://www.econbiz.de/10010373910
Saved in:
3
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
4
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
5
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004797442
Saved in:
6
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
7
How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
8
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
9
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
10
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Weindel, Julia
-
2016
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011552699
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
