The effect of online versus offline retailer-brand image incongruity on the flow experience
Year of publication: |
2015
|
---|---|
Authors: | Landers, V. Myles ; Beatty, Sharon E. ; Wang, Sijun ; Mothersbaugh, David L. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 4, p. 370-387
|
Subject: | Markenimage | Brand image | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade |
-
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta, (2021)
-
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting, (2024)
-
Yin, Chin-Ching, (2022)
- More ...
-
Congruity's role in website attitude formation
Wang, Sijun, (2009)
-
Congruity's role in website attitude formation
Wang, Sijun, (2009)
-
Disclosure antecedents in an online service context : the role of sensitivity of information
Mothersbaugh, David L., (2012)
- More ...