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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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A brand culture perspective on global brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The Routledge companion to contemporary brand management
,
(pp. 153-163)
.
2016
Persistent link: https://www.econbiz.de/10011515388
Saved in:
3
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
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