A brand culture apporach to Chinese cultural heritge brands
Jonathan Schroeder; Janet Borgerson; Zhiyan Wu
| Year of publication: |
2015
|
|---|---|
| Authors: | Schroeder, Jonathan E. ; Borgerson, Janet ; Wu, Zhiyan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 3, p. 261-279
|
| Subject: | brand cultural | brand development | case study | China | cultural heritage brand | luxury | Markenführung | Brand management | Kulturgüter | Cultural heritage | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349976