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~person:"Schuhmann, Gert"
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Schuhmann, Gert
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Mayer, Hans
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Jahrbuch der Absatz- und Verbrauchsforschung
2
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ECONIS (ZBW)
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Darstellungsformen des Mannes in der Zeitschriftenwerbung : eine empirische Analyse
Mayer, Hans
;
Schuhmann, Gert
;
Huber, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
27
(
1981
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10002442751
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2
Darstellungsformen der Frau in der Zeitschriftenwerbung : eine empirische Analyse
Mayer, Hans
;
Huber, Stefan
;
Schuhmann, Gert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
26
(
1980
)
3
,
pp. 203-220
Persistent link: https://www.econbiz.de/10002442888
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