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~person:"Schumann, Jan Hendrik"
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Schumann, Jan Hendrik
Koch, Sebastian
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Nagel, Christian Siegfried Anton
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
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Journal of business research : JBR
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Launching radical-disruptive innovations by evening out inferior performance using established technology
Nagel, Christian Siegfried Anton
;
Schumann, Jan Hendrik
- In:
Three Essays on the marketing of innovations : …
,
(pp. 51-87)
.
2017
Persistent link: https://www.econbiz.de/10011741543
Saved in:
3
Post-adoption halo effects of aesthetic product evaluations and the moderating role of innate consumer innovativeness
Nagel, Christian Siegfried Anton
;
Schumann, Jan Hendrik
- In:
Three Essays on the marketing of innovations : …
,
(pp. 89-124)
.
2017
Persistent link: https://www.econbiz.de/10011741546
Saved in:
4
Enhancing adoption of sustainable product innovations : addressing reduced performance with risk-reducing product modifications
Nagel, Christian Siegfried Anton
;
Heidenreich, Sven
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555826
Saved in:
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