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Launching radical-disruptive innovations by evening out inferior performance using established technology
Nagel, Christian Siegfried Anton; Schumann, Jan Hendrik - In: Three Essays on the marketing of innovations : …, (pp. 51-87). 2017
Persistent link: https://www.econbiz.de/10011741543
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Post-adoption halo effects of aesthetic product evaluations and the moderating role of innate consumer innovativeness
Nagel, Christian Siegfried Anton; Schumann, Jan Hendrik - In: Three Essays on the marketing of innovations : …, (pp. 89-124). 2017
Persistent link: https://www.econbiz.de/10011741546
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Enhancing adoption of sustainable product innovations : addressing reduced performance with risk-reducing product modifications
Nagel, Christian Siegfried Anton; Heidenreich, Sven; … - In: Journal of business research : JBR 179 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555826