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~person:"Scoubeau, Chantal"
~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
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