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Diffusion and Advertising: The German Telephone Campaign
Simon, Hermann; Sebastian, Karl-Heinz - In: Management Science 33 (1987) 4, pp. 451-466
The goal of the present paper is to investigate the influence of advertising on the diffusion of new telephones in West Germany. Several alternative ways of integrating advertising into the well-known Bass-diffusion-model are suggested and empirically tested. The econometric investigation yields...
Persistent link: https://www.econbiz.de/10009191760
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Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1986
Persistent link: https://www.econbiz.de/10000696805
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Wie Unternehmen ihre Produkte genauer positionieren : Kunden- u. Konkurrenzanalyse in hochentwickelten Industriegütermärkten
Sebastian, Karl-Heinz - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … 11 (1989) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10001057121
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Diffusion and advertising : the German telephone campaign
Simon, Hermann - In: Management science : journal of the Institute for … 33 (1987) 4, pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
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Diffusion and advertising : the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1984 - Rev. version
Persistent link: https://www.econbiz.de/10002821714
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Scanner-Daten in Marktforschung und Marketingentscheidung
Simon, Hermann; Kucher, Eckhard; Sebastian, Karl-Heinz - 1981
Persistent link: https://www.econbiz.de/10002822065
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Scanner-Daten in Marktforschung und Marketingentscheidung
Simon, Hermann; Kucher, Eckhard; Sebastian, Karl-Heinz - In: Journal of business economics : JBE 52 (1982) 6, pp. 555-579
Persistent link: https://www.econbiz.de/10002822085
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Better pricing processes for higher profits
Simon, Hermann; Butscher, Stephan A.; Sebastian, Karl-Heinz - In: Financial times handbook of management, (pp. 433-440). 2004
Persistent link: https://www.econbiz.de/10002755916
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Diffusion and advertising : the case of the German telephone campaign
Simon, Hermann; Sebastian, Karl-Heinz - 1986
Persistent link: https://www.econbiz.de/10004693731
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Trends + Visionen: Ingredient Branding: Reift ein junger Markentypus?
Simon, Hermann; Sebastian, Karl-Heinz - In: Absatzwirtschaft : Zeitschrift für Marketing ; … 38 (1995) 6, pp. 42
Persistent link: https://www.econbiz.de/10006798790