//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sengupta, Atri"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modelling the barriers of weat...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Advertisement
1
Advertising effects
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Corporate reputation
1
Employer branding
1
External employer branding
1
Firmenimage
1
HR marketing
1
Human Resource Management
1
Internal employer branding
1
Konsumentenverhalten
1
Markenimage
1
Personalmanagement
1
Personalmarketing
1
Value proposition framework
1
Werbewirkung
1
brands
1
celebrity
1
congruence
1
endorsement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Sengupta, Atri
Singh, Pankaj
23
Agrawal, Gaurav
16
Garg, Neha
4
Chakravorty, Arjun
3
Kushwaha, Jyoti
3
Charan, Parikshit
2
Dash, Manoj Kumar
2
Kannadhasan, M.
2
Leiter, Michael P.
2
Murphy, Wendy
2
Sharma, Aparna
2
Suar, Damodar
2
Tripathi, Tripti
2
Adjei, Prince
1
Agarwal, Anuja
1
Agrawal, Drishti
1
Ahmad, Anees
1
Al Khatib, Abdullah Mohammed Ghazi
1
Balivada, Pavan Kumar
1
Bamel, Umesh
1
Das, Soumitra S.
1
Dewangan, Devendra Kumar
1
Flora, Preeti
1
Goyal, Vinay
1
Gupta, Prashant
1
Kushwah, Prabhat Kumar Singh
1
Kushwaha, Ruchi
1
M., Kannadhasan
1
Malodia, Suresh
1
Mishra, Pradeep
1
Mittal, Vandana
1
Mohammed, Jamal
1
Murphy, Wendy Marcinkus
1
N., Sivasankaran
1
Prakash, Gyan
1
Priya, S. R. Krishan
1
Ratnoo, Himmat Singh
1
Riasudeen, S.
1
Sharma, Dinesh Kumar
1
more ...
less ...
Published in...
All
Decision
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value proposition framework : implications for employer branding
Sengupta, Atri
;
Bamel, Umesh
;
Singh, Pankaj
- In:
Decision
42
(
2015
)
3
,
pp. 307-323
Persistent link: https://www.econbiz.de/10011471902
Saved in:
2
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->