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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Disgust predicts charitable giving : the role of empathy
Chan, Eugene Y.; Septianto, Felix - In: Journal of business research : JBR 142 (2022), pp. 946-956
Persistent link: https://www.econbiz.de/10013169474
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Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Effects of power and implicit theories on donation
Khalil, Mary; Khan, Saira; Septianto, Felix - In: Australasian marketing journal 28 (2020) 3, pp. 98-107
Persistent link: https://www.econbiz.de/10012599964
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The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
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Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418