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~person:"Septianto, Felix"
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Consumer behaviour
67
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Emotion
34
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23
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Septianto, Felix
Han, Heesup
141
Llanto, Gilberto M.
139
Mattila, Anna S.
130
Reyes, Celia M.
115
Belk, Russell W.
114
Huber, Frank
109
Phau, Ian
108
Bauer, Hans H.
106
Grunert, Klaus G.
102
Briones, Roehlano M.
101
Manasan, Rosario G.
101
Orbeta, Aniceto C.
100
Bruhn, Manfred
99
Homburg, Christian
99
Sicat, Gerardo P.
97
Usman, Osly
92
Abrigo, Michael Ralph M.
90
Herrmann, Andreas
90
Wiedmann, Klaus-Peter
87
Lusk, Jayson L.
85
Balisacan, Arsenio M.
83
Foxall, Gordon R.
83
Bagozzi, Richard P.
82
Gierl, Heribert
82
Grewal, Dhruv
81
Khare, Arpita
81
Tabuga, Aubrey D.
80
Sheth, Jagdish N.
78
Dwivedi, Yogesh Kumar
77
Loureiro, Sandra Maria Correia
77
Capuno, Joseph J.
76
Siciliani, Luigi
76
Walsh, Gianfranco
76
Cororaton, Caesar B.
75
Laroche, Michel
75
Nayga, Rodolfo M.
74
Yap, Josef T.
74
Medalla, Erlinda M.
72
Yang, Dean
71
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JBE
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
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Journal of advertising research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
72
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1
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
2
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
3
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
7
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
8
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
9
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
10
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
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