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~person:"Septianto, Felix"
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Emotionale Grundhaltungen als...
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Consumer behaviour
68
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68
Emotion
34
Advertising
24
Advertising effects
24
Werbewirkung
24
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21
Brand management
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Art infusion
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English
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Septianto, Felix
Bruhn, Manfred
283
Huber, Frank
190
Wiedmann, Klaus-Peter
176
Pepels, Werner
174
Kotler, Philip
170
Homburg, Christian
168
Bauer, Hans H.
157
Meffert, Heribert
155
Han, Heesup
123
Belk, Russell W.
118
Herrmann, Andreas
114
Sheth, Jagdish N.
112
Mattila, Anna S.
108
Diller, Hermann
104
Phau, Ian
104
Grunert, Klaus G.
101
Esch, Franz-Rudolf
99
Tomczak, Torsten
95
Gierl, Heribert
89
Foxall, Gordon R.
87
Belz, Christian
86
Lusk, Jayson L.
85
Bagozzi, Richard P.
84
Usman, Osly
84
Khare, Arpita
80
Walsh, Gianfranco
78
Burmann, Christoph
75
Grewal, Dhruv
75
Ahlert, Dieter
73
Nayga, Rodolfo M.
73
Backhaus, Klaus
71
Kuß, Alfred
71
Loureiro, Sandra Maria Correia
71
Dwivedi, Yogesh Kumar
70
Kreutzer, Ralf T.
68
Swoboda, Bernhard
68
Agarwal, Sumit
67
Ashkanasy, Neal M.
66
Laroche, Michel
66
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JBE
3
Psychology & marketing
3
Australasian marketing journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
73
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
3
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
10
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix
;
An, Jake
;
Soegianto, Bambang
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
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