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~person:"Septianto, Felix"
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Septianto, Felix
Kaiser, Harry M.
67
Eisend, Martin
50
Anderson, Simon P.
40
Taylor, Charles Raymond
40
Kind, Hans Jarle
38
Pelsmacker, Patrick de
37
Silk, Alvin J.
35
Bruhn, Manfred
29
Davis, Donald R.
29
Mester, Loretta J.
29
Nickel, Volker
29
Pflaum, Dieter
29
Gierl, Heribert
28
Nilssen, Tore
28
Wilbur, Kenneth C.
28
Rosengren, Sara
27
Saffer, Henry
27
Berndt, Ernst R.
26
Okazaki, Shintaro
26
Pepels, Werner
26
Sørgard, Lars
25
Zaccour, Georges
25
Diehl, Sandra
24
Hundhausen, Carl
24
Kumbhakar, Subal
24
Sethi, Suresh
24
Dahlén, Micael
23
Esch, Franz-Rudolf
23
Hughes, Joseph P.
23
Kinnucan, Henry W.
23
Stafford, Marla Royne
23
Bikker, Jacob A.
22
Koslow, Scott
22
Schweiger, Günter
22
Weinstein, David E.
22
Yoon, Sukki
22
Filippini, Massimo
21
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20
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20
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Journal of retailing and consumer services
6
Journal of advertising
5
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
28
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1
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
2
The interactive effects of moral identity and humor on
advertising
evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
3
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Saved in:
5
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
6
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable
advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
Leveraging social media
advertising
to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
9
The benefits and pitfalls of humblebragging in social media
advertising
: the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
Saved in:
10
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
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