Similar Search Results

What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality

Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192

Persistent link: https://www.econbiz.de/10014233791

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement

Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885

Persistent link: https://www.econbiz.de/10013169465

Every ending is a new beginning : poignancy increases consumer preferences for self-made products

Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748

Persistent link: https://www.econbiz.de/10012939500

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility

Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189

Persistent link: https://www.econbiz.de/10012798110

Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments

Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316

Persistent link: https://www.econbiz.de/10012546738

The impact of socioeconomic status on preferences for sustainable luxury brands

Kim, Jungkeun; Park, Jooyoung; Septianto, Felix - In: Psychology & marketing 39 (2022) 8, pp. 1563-1578

Persistent link: https://www.econbiz.de/10013280167

Slogans With Negations’ Effect on Sustainable Luxury Brand

Septianto, Felix; Kemper, Joya; Northey, Gavin - 2022

) among consumers with high levels of skepticism. Notably, this effect is driven by an increased cognitive flexibility (Study …

Persistent link: https://www.econbiz.de/10013293210

Luxury Customization and Self-authenticity : Implications for Consumer Wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - 2022

Offering customization services via online toolkits has emerged as a growing trend among luxury brands. Previous studies in this domain have largely focused on how customization influences product evaluations and purchase intentions. Our research identifies a novel effect of luxury product...

Persistent link: https://www.econbiz.de/10013293217