for mortgages sold to less sophisticated consumers. We exploit regional variation in mortgage advertising induced by the …Using information on advertising and mortgages originated by subprime lenders, we study whether advertising helped … excess rate of a mortgage after accounting for borrower, contract, and regional characteristics. These effects are stronger …

mortgage advertising induced by the entry of Craigslist across different regions to demonstrate that the relation between … instead support the "persuasive view" that advertising in the subprime mortgage market was used to steer consumers into …We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them …

mortgage advertising induced by the entry of Craigslist across different regions to demonstrate that the relation between … instead support the "persuasive view" that advertising in the subprime mortgage market was used to steer consumers into …We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them …