This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are …

To increase the sales of their products through advertising, firms must integrate their brand-advertising strategy for … capturing market share from competitors and their generic-advertising strategy for increasing primary demand for the category …. This paper examines whether, when, and how much brand advertising versus generic advertising should be done. Using …

Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply … chains. In this, the manufacturer announces a co-op advertising policy, i.e., a participation rate that specifies the … percentage of the retailer's advertising expenditure that it will provide. In addition, it also announces the wholesale price. In …

in advertising subsequent to the comprehensive survey of the literature by Sethi in 1977. The basic problem underlying … these models is that of determining optimal advertising expenditures and possibly other variables of interest over time for … advertising literature since 1977, such as quality as an additional marketing instrument, cumulative sales models, pulsing …

This paper considers a variation of the Vidale-Wolfe advertising model for which the maximum value of the objective … function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic … environment. The stochastic environment is due to a white noise disturbance introduced in the deterministic sales-advertising …

retailers. The manufacturer decides on its support for the retailers' advertising activities by announcing cooperative … advertising subsidies called “participation rates.” The retailers compete for market share by selecting advertising efforts. We … find that the manufacturer should offer the cooperative advertising policy to only one retailer and even then, only when a …

-retailer cooperative advertising game where, in addition to the traditional setup into which the manufacturer subsidizes the retailer …'s advertising effort, we also allow the reverse support from the retailer to the manufacturer. In this representative case, we find …

with optimal advertising policy, an area of marketing which has received quite a bit of attention for applications of …

This paper considers an optimal control problem for the dynamics of the Nerlove-­Arrow advertising model, the optimal … control being the rate of advertising expenditure required to maximize the present value of net profit streams (or, sales …) over a finite horizon subject to a budget constraint. The maximum available advertising budget is given in present …

(possibly) advertising decisions under threat of entry. The optimal price ­advertising policies for these models are … the resulting threat of entry by a higher level of advertising …