Generic and Brand Advertising Strategies in a Dynamic Duopoly
Year of publication: |
[2009]
|
---|---|
Authors: | Bass (deceased), Frank M. |
Other Persons: | Krishnamoorthy, Anand (contributor) ; Prasad, Ashutosh (contributor) ; Sethi, Suresh (contributor) |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Duopol | Duopoly | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand | Theorie | Theory |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 24 , No. 4, pp. 556-568, Fall 2005 |
Classification: | C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; M31 - Marketing ; M37 - Advertising ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; C72 - Noncooperative Games |
Source: | ECONIS - Online Catalogue of the ZBW |
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