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profitable marketing strategy to target different customer preferences, and provide a larger number of alternative choices to …
Persistent link: https://www.econbiz.de/10012832943
We propose a model to assess the value of a distributor in a dynamic stochastic cooperative advertising supply chain in which a manufacturer wholesales its product to the distributor who in turn sells it to a retailer. Moreover and importantly, the distributor also intermediates the pricing and...
Persistent link: https://www.econbiz.de/10012837118
We consider two risk-neutral firms (A and B) that can procure raw materials via a forward contract and a volatile spot market. Both firms possess market power, and their trading behavior can influence the spot price of raw materials. They use these raw materials to produce seasonable products...
Persistent link: https://www.econbiz.de/10012837121
We study a two-period supply chain in which a manufacturer produces a product, learns to reduce cost, and sells it through a retailer with a price-dependent demand. The manufacturer's second-period production cost declines linearly in the first-period production with a random learning rate. The...
Persistent link: https://www.econbiz.de/10012838122
management and marketing channels. A common feature of these applications is the specification of the game structure: a … trend or seasonal variation. In marketing, dynamic Stackelberg games have been used to model cooperative advertising …
Persistent link: https://www.econbiz.de/10012838269
Supply chains today routinely use third parties for many strategic activities, such as manufacturing, R&D, or software development. These activities often include relationship-specific investment on the part of the vendor, while final outcomes can be uncertain. Therefore, writing complete...
Persistent link: https://www.econbiz.de/10012838809
This study investigates the strategic effect of return policies in a dual-channel supply chain, in which a manufacturer can sell products directly to end customers and indirectly via an independent retailer. The manufacturer decides whether to implement a return policy in either the direct or...
Persistent link: https://www.econbiz.de/10012838822
Channel sharing is an important marketing strategy for giant retailers who sell their own store brands and resell …
Persistent link: https://www.econbiz.de/10012838825
A nearly explicit feedback Stackelberg-Nash equilibrium is obtained in a dynamic distribution channel consisting of a manufacturer and two competing asymmetric retailers engaged in promoting the manufacturer's product to be sold through the retailers. The manufacturer decides on its support for...
Persistent link: https://www.econbiz.de/10012838896
Firms frequently utilize multiple communications instruments as part of their marketing campaign. Interactions between … these instruments suggest that firms should apply Integrated Marketing Communications (IMC) to benefit from the synergies …
Persistent link: https://www.econbiz.de/10012760419