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Managing brands in a prickly digital world

Sexton, Donald E. - In: Journal of advertising research 55 (2015) 3, pp. 237-241

Persistent link: https://www.econbiz.de/10011397037

Building China's global brands

Sexton, Donald E. - In: Brand management in emerging markets : theories and practice, (pp. 268-286). 2014

Persistent link: https://www.econbiz.de/10010417710

Implementing marketing return metrics in organizations

Sexton, Donald E. - In: Handbook of research on customer equity in marketing, (pp. 431-447). 2015

Persistent link: https://www.econbiz.de/10010483416

Evaluating urban growth policies with a systems simulation

Sexton, Donald E. - In: Management science : journal of the Institute for … 25 (1979) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10002799889

Value above cost : driving superior financial performance with CVA®, the most important metric you've never used

Sexton, Donald E. - 2009

Persistent link: https://www.econbiz.de/10003752244

Determining good and bad credit risks among high- and low-income families

Sexton, Donald E. - In: The journal of business : B 50 (1977) 2, pp. 236-239

Persistent link: https://www.econbiz.de/10003678639

Evaluating Urban Growth Policies with a Systems Simulation

Sexton, Donald E. - In: Management Science 25 (1979) 1, pp. 43-53

Alternate policies for controlling the growth of a city were examined with a simulation model consisting of four sectors: national services, local services, manufacturing, and population. The policies investigated included restricting growth of manufacturing and/or government activities in the...

Persistent link: https://www.econbiz.de/10009214075

Marketing and management science. A synergism

Clark, William Allan; Sexton, Donald E. - 1970

Persistent link: https://www.econbiz.de/10000576063

Measuring multinational enterprise marketing performance

Sexton, Donald E. - In: Multinational enterprise management strategies in …, (pp. 89-107). 2016

Persistent link: https://www.econbiz.de/10011500328

A process model for the family planning decision

Farley, John U.; Sexton, Donald E. - In: Marketing planning models, (pp. 209-239). 1982

Persistent link: https://www.econbiz.de/10002140441