Value above cost : driving superior financial performance with CVA®, the most important metric you've never used
Donald E. Sexton
| Year of publication: |
c2009
|
|---|---|
| Authors: | Sexton, Donald E. |
| Publisher: |
Upper Saddle River, NJ : FT Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Management | Unternehmenserfolg | Firm performance | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 344 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA. 0904 |
| ISBN: | 0-13-604332-1 ; 978-0-13-604332-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752244