Gesteland, Richard R. - 2002
Intro -- Contents -- About the Authors -- Foreword -- Marketing in Asia -- 1. Sizing up the Market -- 2. Business Behavior in Asia -- 3. Laying the Groundwork -- 4. Exploring a Network -- 5. Getting It in Writing -- 6. Putting It All Together -- 7. What about Bill? -- Negotiating in Asia -- 8....
