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This paper empirically investigates the determinants of retailers' pricing decisions. It finds that competitor factors explain the most variance in retailer pricing strategy. Only in the cases of price-promotion coordination and relative brand price do category and chain factors explain much...
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Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...
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marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge … research agenda to help increase the understanding of shopper behavior in the evolving retailing landscape …
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