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Shapiro, Stanley
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Journal of macromarketing
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Macromarketing pedagogy : empowering students to achieve a sustainable world
Shapiro, Stanley
;
Beninger, Stefanie
;
Domegan, Christine
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10012485420
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Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
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