Sharma, Revti Raman; Raskovic, Matevz (Matt); Singh, … - In: Cross Cultural & Strategic Management 29 (2021) 1, pp. 1-23
Purpose: Contrary to the widely held belief in the linear positive effects of business relationships (BRELs) on performance outcomes, the authors posit that the quality of a manager's BRELs with a foreign business partner has an inverted curvilinear effect on managing challenges arising out of...